A straight-talking guide from Focus Media Outdoor — over 20 years in the industry
Manchester is one of the UK’s most vibrant and commercially active cities — and billboard advertising in Manchester puts your brand in front of millions of people across Greater Manchester every week. Moreover, with a population of over 2.8 million across the metropolitan area and a city centre that attracts shoppers, commuters and visitors from across the North West, Manchester offers outstanding opportunities for outdoor advertising campaigns of all sizes. In this guide, we cover everything you need to know about billboard advertising in Manchester — formats, costs, locations and how to book. Furthermore, for a free quote, get in touch today and we’ll come back to you with available Manchester sites and all-in pricing.
Billboard Advertising in Manchester — What’s Available?
Manchester has a comprehensive outdoor advertising network covering the city centre and all areas of Greater Manchester. Furthermore, all three major outdoor advertising suppliers — Clear Channel, Global and JCDecaux — operate sites across the Manchester area, giving you a wide choice of static and digital billboard formats.
Moreover, Manchester’s billboard advertising network covers everything from high-impact city centre sites on key arterial roads through to suburban retail parks and residential areas across Salford, Trafford, Stockport, Bolton and beyond. As a result, whatever your target audience and campaign objective, there are billboard advertising sites in Manchester that will work for your business.
Manchester Billboard Advertising Costs
Billboard advertising in Manchester is priced consistently with national rates. Furthermore, for a standard 48 sheet billboard — 20 feet wide by 10 feet tall — you’re looking at between £400 and £700 for a two-week campaign all in, including print production. A 96 sheet billboard costs between £700 and £1,800 depending on the specific site and whether it’s illuminated. For a full breakdown of billboard costs across all formats, take a look at our billboard advertising cost guide.
Manchester billboard advertising is priced consistently with national rates — you’re getting the same value per impression as anywhere else in the UK, but with access to one of the largest and most commercially active audiences outside London.
Key Locations for Billboard Advertising in Manchester
Manchester has a wide range of high-impact billboard locations across the city and Greater Manchester area. Here are some of the most popular:
- Manchester city centre — Piccadilly Gardens, Market Street, Deansgate and the Northern Quarter attract enormous footfall and offer premium billboard positions
- Salford Quays and MediaCityUK — a growing commercial and creative hub with a professional audience
- Trafford — major retail destination including the Trafford Centre, one of the UK’s largest shopping centres
- Manchester Arndale and surrounding areas — high street retail with exceptional pedestrian footfall
- Stockport, Bolton and Oldham — strong suburban commercial areas with excellent value billboard sites
- Manchester Airport — one of the UK’s busiest airports, offering premium audience quality
- Key arterial roads — the A56, A57, A6 and motorway approaches including the M60 and M62
Digital Billboard Advertising in Manchester
Digital billboard advertising is widely available across Manchester and Greater Manchester, operated by Clear Channel, Global, Ocean Outdoor and other specialist networks. Furthermore, Manchester city centre has several high-impact digital billboard screens in key locations including Piccadilly Gardens and the Northern Quarter. As a result, digital billboard advertising in Manchester offers excellent reach combined with the flexibility to change your creative quickly and target specific times of day.
Manchester’s digital billboard network is particularly strong in the city centre and along key retail and leisure routes. Furthermore, dayparting allows you to target morning commuters, lunchtime shoppers and evening leisure audiences with different messages throughout the day.
Outdoor Advertising in Manchester — Other Formats
Billboard advertising is just one of several outdoor advertising formats available across Manchester. Moreover, bus stop advertising, bus advertising and train station advertising all offer excellent reach across Greater Manchester. Furthermore, combining billboard advertising with bus stop or bus advertising gives you both broad roadside awareness and street-level presence across the city. For more on planning a multi-format Manchester campaign, take a look at our guide to how to plan an outdoor advertising campaign.
Frequently Asked Questions — Billboard Advertising Manchester
How much does billboard advertising cost in Manchester?
A 48 sheet billboard in Manchester costs between £400 and £700 for a two-week campaign all in, including print production. A 96 sheet costs between £700 and £1,800 depending on the specific location and whether it’s illuminated. Prices are consistent with national rates.
Where are the best billboard locations in Manchester?
Key locations include Manchester city centre (Piccadilly Gardens, Market Street, Deansgate), Salford Quays, Trafford, the Arndale area and key arterial roads including the A56 and M60 approaches. The best location depends on your target audience and campaign objective.
Is digital billboard advertising available in Manchester?
Yes — digital billboard advertising is widely available across Manchester city centre and Greater Manchester, operated by Clear Channel, Global, Ocean Outdoor and other networks. Digital sites offer the flexibility to change creative quickly and target specific times of day.
How do I book billboard advertising in Manchester?
Contact Focus Media Outdoor. We work across all major outdoor advertising suppliers in Manchester and can find the best available sites for your target area and budget, negotiate competitive rates and handle everything from booking to print production.
Ready to Book Billboard Advertising in Manchester?
Get in touch with the Focus Media Outdoor team. We’ll find the best Manchester billboard sites for your campaign and handle everything from booking to print. Contact us today for a free no-obligation quote.
