Advertising in Supermarkets — How It Works
Reach Thousands of Shoppers Every Single Day
Advertising in supermarkets puts your brand directly in front of shoppers. In fact, they’re at the exact moment they’re making purchasing decisions. Major supermarkets like Tesco, Sainsbury’s, ASDA, Waitrose and Morrisons have thousands of sites across the UK. As a result, supermarket advertising delivers unrivalled access to a captive, purchase-ready audience.
Whether you’re a local business or a national brand, get your message seen by thousands of people every week. Simply drop us an email and we’ll send you availability and impact figures within 24 hours.



Types of Advertising in Supermarkets
Supermarket Advertising UK — Formats & Options
There are several types of advertising in supermarkets available across the UK. Fortunately, each one gives you the flexibility to choose what best suits your campaign goals and budget:
Digital 6-Sheet Screens (SmartScreen) — 6ft x 4ft digital advertising screens located at store entrances and car park entrances. Available at Tesco, Sainsbury’s, ASDA and Waitrose nationwide. These high-impact digital displays allow you to run full-motion creative and update your campaign quickly.
Supermarket Trolley Advertising — branded panels on shopping trolleys that travel throughout the store with every shopper, delivering extended in-store exposure at eye level.
Supermarket Notice Board Advertising — a cost-effective option for local businesses, reaching community shoppers in a trusted environment.
Advertising in supermarkets UK wide offers excellent flexibility. For example, you can book high or low ad frequency. Similarly, you can run short or long-term campaigns and target specific stores, regions or the whole country.
Get Started with Supermarket Advertising Today
Your Specialist Supermarket Advertising Agency
Whether you’re looking for supermarket advertising in London, a regional push or a national campaign, Focus Media Outdoor makes it simple. In addition, we provide full availability, store lists and impact figures — completely free.
Therefore, get in touch today and we’ll respond within 24 hours. Furthermore, supermarket advertising works brilliantly alongside shopping centre advertising, billboard advertising or bus stop advertising as part of a wider OOH campaign.

